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Make Your Own Banner Stand Out From the Crowd
by Derek Blandford
Banner advertising is one of the fastest and easiest ways to drive large amounts of traffic to your websites or blogs. You can save money when you make your own banner rather than hiring a graphics designer to create a banner for you. Here's four simple tips to help your banner stand out from the crowd so it can generate the highest clickthrough rate possible.
1.) Readable text- One of the most common mistakes I see when people make their own banners is they place their text in areas that make it extremely hard to read. The most common problem is trying to place text over top of an image. Instead, create your own high impact banners by placing text over colored backgrounds rather than over images or design elements. Contrast light text over a dark background and dark text over a light background. If people can't read what your banner says, they won't click on it.
2.) Use powerful, benefit oriented text- When you create your own banners online, you don't have much space to work with, so you have to make every word count. The text on your banner needs to serve the same purpose as the headline at the top of a sales page. It needs to grab attention, create curiosity, and entice your visitor to want to read more if you want the banner to get clicked frequently. Use benefit oriented text rather than simply listing the features of what you are promoting. For example, if you were promoting a program that allows you to mail to a list, say something like it will help you reach potential buyers and get the word out 4x faster than you are right now rather than saying it has a prospect mailing feature. See the difference?
3.) Include a call to action- When you make y our own banners, be sure to include a call to action. What exactly is a call to action? Quite simply, it's a statement that tells your visitor exactly what you want them to do. In the case of a banner, you want your visitor to click on it to go to another website such as your sales page, so use a call to action like "click here for your free traffic generation report" or "click this banner to learn how to lose 10 pounds in just 7 days".
Get the idea?
It seems strange, but people need to be told exactly what to do, and you'll see an increase in your clickthrough rate if you include a strong call to action on your banners.
4.) Test different text and graphics combinations. If you use a banner generator to rel=nofollow [http://makeyourownbanner.blogspot.com]make your own banner, you can quickly generate several different versions of the banner that you can test to see which ones generate the most clickthroughs. Try the same headline with a different graphical layout and vice versa. Track your clickthroughs so you can see which banners work best, and then get rid of the ones that don't produce.
By using the above tips, you can create your own high converting banners that portray a professional image without the need to spend money hiring your own graphics designer.
About the Author
4.) Test different text and graphics combinations. If you use a banner generator to make your own banner, you can quickly generate several different versions of the banner that you can test to see which ones generate the most clickthroughs. Try the same headline with a different graphical layout and vice versa. Track your clickthroughs so you can see which banners work best, and then get rid of the ones that don't produce.
By using the above tips, you can create your own high converting banners that portray a professional image without the need to spend money hiring your own graphics designer.
You too can make your own banner and put professional graphics designers to shame by visiting MakeYourOwnBannerOnline.com.
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