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Home > Newsweek
We Have Found 4 Products for your search of Newsweek.
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Inadequate "About Publicity" Section
by Sally Wide
Publicity, not advertising, is what sells books. Reviews and author interviews are what inspire readers to go forth in search of a specific book. Here again, the author often knows of local or specialty media willing to review her or his book that the publisher would be unaware of. Failure to include these may convince the publisher that there are not enough venues to generate the publicity they want, resulting in rejection. This section should cover any possible sources of free publicity you think might be interested in your book.
It should be divided into two parts: "Book Reviews" and "Author Interviews." Under Book Reviews include every publication you think might be interested in your book. If you are writing about a topic of interest to a small, but devoted audience, like model airplane building, it is not likely the New York Times or Newsweek will review your book. On the other hand, if you are writing about recovery from alcoholism, self-esteem, business, rekindling romantic intimacy, or athletics, there is a good chance the national publications will be interested in reviewing your book.
If so, list them and explain why you think your book will be of appeal to their editors and readers. If there are specialty magazines, like fitness, recovery, athletic, or women's publications in the subject area of your book, list each magazine title, and again explain why you think your book will be of appeal to their editors and readers. Divide your Author Interviews list into two parts: "Print Media" and "Electronic Media." Under Print Media, jot down every publication you think might be interested in doing an article on you and your book, along with why.
Include:
1. National publications 2. Regional publications 3. Specialty publications
Again, follow the same sensible guidelines given above in re: Book Reviews. Hint: Do not overlook your local magazines and newspapers. They love to feature interviews about local people who have done something notable, like writing a book. Beneath the heading of Electronic Media, first list any national, local or specialty television programs that in the past have featured books like yours. Then do the same for national, local or specialty radio shows.
About the Author
Sally has been writing articles for quite a long time. Come visit her latest website over at honfile-cabinets.com which helps people find the best Hon File Cabinets and information they are looking for.
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